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Promoted Tweets the next step for Twitter   Date: Wednesday 14 April, 2010
News Summary:
Twitter takes steps towards a business model that creates a revenue stream through advertising.

News Content:

It has been unveiled that twitter will be introducing ‘the Promoted Tweet’.  A system where a keyword search produces Tweets from those business who have bought advertisement space linked to them.

This step will now create an opportunity for business who wish to promote their exclusive deals that are ‘happening now’ without the concern that the promotion will get lost in the flood of tweets by other users.

Intelligent new systems from twitter will filter out those ads that are not considered to be useful to the consumer, thus creating a better user experience.

Post thanks to nytimes.com

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Promoted Tweets the next step for Twitter
Promoted Tweets the next step for Twitter

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